Salvatore Ferragamo in Singapore Essay

Redentore Ferragamo in Singapore

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The findings in the report says Ferragamo is usually very strong in every single aspect of their particular retail combine. However , there are some changes which can be further better like the design of the retail outlet is not so appealing in comparison to their opponents. There is also a not enough promotional marketing in their full communication; the report comes with factors such as lack of company awareness and types of communication methods that must be closely looked into.

It is recommended that the store improve their customer service. Sales Assistants tend to treat their customers differently according to their age and dressing perception. More particular services just like engraving of watches and wallets should be included to their merchandise to make it more appealing and personal.

Purpose

The purpose of the record is to examine the retail mix of Ferragamo in Singapore and to apply what we have learnt using this module. The report will also make tips to improve the specific situation.

Approach to investigation

For the method of investigation, we did net research around the information regarding to Redentore Ferragamo. We all also made out way down to the retail stores in Ion, Takashimaya Paragon to take a look at how they function the retail shop in general. We also asked the sales assistants questions there to clarify our uncertainties.

Background

The Company, Salvatore Ferragamo begun in 1927, is one of the the majority of prestigious and internationally well-known luxury brands, with more than 450 stores in over fifty-five countries. Footwear, handbags and small leather goods, jewelry and jewelry, men's and women's ready to wear, bijoux, watches, scents and sunglasses are the goods created and marketed by Salvatore Ferragamo himself.

In addition to it is historical Florencia flagship shop in Edificio Spini Feroni, Salvatore Ferragamo has 2 flagship shops in Miami, 2 in Rome and another 13 stores in prestige high-streets in Southwest florida, Genoa, Turin, Capri, Portofino and Venice. In European countries it has 49 directly managed stores in all around. Redentore Ferragamo functions throughout the territory with 25 directly controlled points of deal and 12-15 of them in the usa. In addition to its freestanding stores, there are numerous shop-in-shops and corners in top American department stores. Redentore Ferragamo just lately extended the direct control in Central and South usa by setting up Ferragamo South america, which straight handles ten features of sale in the country. It also has a choose distribution routine in numerous countries, in South America.

Redentore Ferragamo has already established directly managed operations from this key nation since the early on 70s and may now rely on a circulation network of 64 immediately controlled parts of sale. It has two range topping stores, one in Tokyo, inside the Ginza district, and the new flagship in Osaka. Twenty-seven percent of its revenue in 2005 came from Asia only. Through its Hong Kong headquarters, Redentore Ferragamo handles its circulation operations in the following five countries in Asia and Oceania totaling 64 immediately controlled shops.

Full Format

Salvatore Ferragamo is a specialty store positioned in Ion Orchard, Paragon, Takashimaya, Isetan Scotts, DFS Galleria Orchard, Changi Airport and the newest store in one of your integrated resort, the Yacht club Bay Sands. Salvatore Ferragamo is considered a specialty shop because since it has a narrow variety and deep variety. The largest retail store in Singapore is the Redentore Ferragamo Specialist in Ion Orchard currently. In Salvatore Ferragamo's target audience are consumers with specialised shopping behaviors. It is when customers know what they want to order especially costly designer labeling such as Ferragamo.

Specialty retailers also have good quality of customer care, as the shoppers are often required for them, that they aim to produce customers devoted to their brand. Other than their particular retail stores located at departmental stores they also run from electric retailing issues...