Cluster one particular Case Study 3M Or Geek Squad Edition 11 Article

Cluster 1 Case Study 3M Or Nerd Squad Model 11


Group 1 Circumstance Study/Internet Physical exercises

I are giving you a choice of which Case Study that you want to complete. You are to full only one case, you may choose to do either:

ONLINE VIDEO CASE one particular: 3M's Sticky Flag Highlighter: Extending the idea! OR

ONLINE VIDEO CASE a few: Geek Team: A New Business for a Fresh Environment

Notice: A video case for this assignment may be readily available for viewing simply by clicking on the " Study course Documents” routing button, then select the appropriate chapter quantity and then select " Video Cases”. If you are having problems interacting with the video, speak to Harper's Pupil Service Table for assistance: 847. 925. 6866 or [email protected] edu

The truth studies could be completed devoid of watching the actual video and watching it will not replace reading using the case study.

VIDEO CASE one particular: 3M's Post-it Flag Highlighter: Extending the Concept! Textbook Webpages 22 – 23

Solution the following extra questions, Concerns A through E in addition to the textbook questions 1 through 5 bought at the end from the textbook Online video Case Study one particular, Page 23

As learners, you may use a variety of approaches to how you examine and what products you may use (notebooks, pens, highlighters, iPods, and so forth ) Assessment the phase opening available on Pages three or more – 5.

Issue A:

Will you take created notes to summarize key points in textbook?

Issue B:

Will you underline, highlight, or banner the key points you want to keep in mind?

Question C:

If you answered yes, to Question B, what do you make use of to underline, highlight or perhaps flag the key points?

If you answered no, to Question B, move to Question D

Problem D:

With regards to the Post-It Flag Highlighter have you:

Hear of it prior to reading/watching this kind of video case?

Tried employing one? If so – comment on use.

Question Elizabeth:

Check out Harpers Book shop or an office supply store or the office supply portion of a store. (1) Point out the identity and location of the business you visited. (2) Did they will carry the 3M Post-it Flag Highlighter?

(3) If perhaps not, did they carry any type of highlighter?

(4) How were they viewed?

(5) Any other 3M office goods on display?

Question 1:

As stated in the textbook. State and explain no less than three (3) for the " Before”. It may be helpful to create a chart similar to one particular shown listed below

When the Marketing Exploration Was Performed

(a) How Windorski acquired ideas in the students, and fine-tuned his design (b) How just read was important to the success of the product

Just before a working style was developed

After having a working style was developed


Issue 2:

State no less than two (2) (a) exceptional advantages and state a minimum of two (2) (b) potential problems.

Question 3:

Make reference to your reply to Question E. Be sure to solution both parts (a) and (b). Take note: if the retail store you frequented did not carry the 3M Sticky Flag Highlighter, then solution (a) where you might display the 3M Post-it Flag Highlighter product in a college bookstore and (b) how would you generate students awareness screen for this item?

Question 4:

Mentioned previously in the book

Question 5:

State and explain at least three (3) (a) exceptional opportunities State and make clear a minimum of 3 (3) (b) potential challenges State and explain at least three (3) (c) countries to focus the marketing efforts on

Analysis Maximum 60 Points:

Amount in parenthesis is the level value for each and every portion of problem.



Level Value To get Case Parts

Point Value For Case Components

Issue A

2 Points

two Point

Question B

2 Points

2 Point

Query C

two Points,

Not Applicable

Question Deb

2 Details

4 Points

Question E

5 Points

4 Factors

Question you

6 Factors (3, 3)

6 Details (3, 3)

Question a couple of

8 Points (4, 4)

8 Items (4, 4)

Question 3

6 Items (3, 3)

6 Items (3, 3)

Question 5

6 Factors

six Points

Question 5

12 Points (4, 4, 4)