Buyer Behavior (DS 314)PT13
Group Team Project" Consumer Patterns Patterns upon Healthy Eating ”Instructor: Prof. SiomkosVasiliki KorbaMichalis MeimaroglouSpyros PhotopoulosEvangelia Siakavella| Items
1 . Introduction3
2 . Issue Description4
2 . 1 . Mature Overweight and Obesity4
2 . 2 . Years as a child Overweight and Obesity6
2 . 3. Customers' Turn to Healthier Lifestyle6
3. Analysis & Materials Review7
5. Analysis & Results8
4. 1 . Very soft Drinks8
4. 2 . Milk Products9
5. 3. Munch Foods9
some. 4. Whole-wheat10
5. Managerial Implications11
five. 1 . Opportunities11
5. 1 . 1 . Segmentation & Targeting11
5. 1 . 2 . Progress in Practical Foods13
5. 1 . a few. Organic Focus15
5. installment payments on your Implications within a Recession17
6th. 1 . Difficulty Description19
six. 2 . Very soft Drinks19
6. 3. Snack food Foods19
six. 4. Wholegrain Food19
6. 5. Segmentation & Targeting19
6. 6th. Growth in Functional Foods19
6. 7. Organic Focus19
6. almost eight. Implications throughout a Recession20
1 ) Introduction
" Our public health problems are certainly not, strictly speaking, public well-being questions by any means. They are inquiries of person lifestyle. These are the result of an incredible number of individual decisions, at millions of points over time. ” It was quoted by simply Tony Blair in one of his messages in British isles on Fitness.
Unfortunately nowadays health issues relating to obesity and weakness, such as cardiovascular system diseases, cancer, stroke and diabetes are a plague with the United Kingdom, yet also around most of the countries worldwide with North America keeping the reins. According to the Universe Health Corporation (WHO), more than a billion people in the world are now categorized as being heavy, with at least three hundred million of these obese. These types of problems, because previously offered, stem generally from the hectic lifestyle that people are leading nowadays and which have shaped the current eating trends towards eating quickly and affordable food.
This kind of increasingly danger of health issues due to bad dietary selections has led a huge percentage of consumers globally to renew their desire for healthy consuming and health. This renewal of interest can easily, of course , become interpreted as a major challenge and opportunity for the food and drink sectors. Food businesses are developing fresh marketing strategies and they are customizing their products in order to attract the " healthy-eating” customers' segment. Less fat, low-calories, efficient and organic food has become a major trend in the supermarkets, contributing not just in consumers' healthy life style but as well to elevated profits for the food and drink companies.
However , understanding consumers' inclination towards healthy ingesting can be difficult for the companies. Not all buyers have the same level of engagement in health, therefore a simplified and a one-size way for all consumers will not work. Companies are called to gain a deeper understanding on their consumers' needs and habits and segment effectively the market to be able to understand the changing consumer landscape and capitalize on these opportunities.
2 . Difficulty Description
a few. 1 . Adult Overweight and Obesity
During the last years, there have been a number of studies published, reviewing overweight and obesity, analyzing the current bad eating developments
Obese and unhealthy weight result from an imbalance between calories consumed and unhealthy calories expended. Many factors may influence this balance, including metabolic, innate, cultural and environmental elements. In order to evaluate weight status, scientists are employing the Body Mass Index (BMI), a dimension of extra fat based on elevation and pounds. A BMI of 18. 5 – 24. being unfaithful is considered a healthy weight, a BMI of 25 – 29. 9 is heavy and over 35 is obese. A BMI in the heavy category, coupled with other risk factors just like high blood pressure, greatly increases someone's risk of a large number of chronic conditions, including...
References: * " Wholegrain trends- what's new and what' s next”, Mintel understanding + impcta, 2007
* The Downturn Diet, Jesse, 2009