Blackberry transformation strategy Dissertation

Cell phone turnaround technique

п»ї CAPSTONE LAST REPORT

BlackBerry Turnaround Approach

Submitted To: Submitted Simply by:

Prof. Meters. K. Seshasayee Abhishek Gupta (01)

Abhishek Mehrotra (03)

Project GuideDevanshu Gupta (19)

Prof. Bidyanand JhaGiteshwari (23)

Toushi Godra (92)

Kirloskar Institute of Advanced Managing Studies, Harihar

Acknowledgement

A work will certainly not be a work of individual or a Team. We owe a sense of gratitude for the intelligence and co-operation of these people who got helped all of us and help to make us understand what to do occasionally completion of each of our Capstone Project.

We are sincerely pleased to all the faculty and students of KIAMS for their consent, encouragement, and warm response and for filling every space with useful ideas that has made this job successful.

We would make use of this opportunity to give thanks to our Director Dr . Gopal Iyengar and Faculty Guide Prof. Bidyanand Jha for offering us with opportunity to receive industrial encounter and for their very own valuable assistance during the project.

We would also like to give thanks to the Faculty Co-ordinator Prof. M. E. Seshasayee for his constant support during the project.

Index

TopicPage No .

1 . Company Profile04

SWOT Analysis05

installment payments on your Industry Analysis06

Porter's five force08

3. BCG Matrix10

four. Objectives of the study11

5. Causes of Failing and Current Trends11

6. Marketing Problems and transformation strategy13

7. Finance Problems and turn-around strategy15

almost eight. HR Concerns and turnaround strategy21

being unfaithful. Future of Blackberry22

10. Bibliography22

Company Profile

BlackBerry Limited, formerly Analysis In Movement Limited, integrated on Mar 7, 1984, is a designer, manufacturer and marketer of wireless alternatives for the worldwide cellular communications market. Through the advancement integrated equipment, software and services, it provides platforms and solutions intended for seamless use of information, which includes e-mail, tone of voice, instant messaging, short message assistance (SMS), Internet and intranet-based applications and browsing. You’re able to send technology as well enables a multitude of third party designers and companies to enhance their products and services through application development packages, wireless on-line to info and thirdparty support courses. Its profile of products, providers and inlayed technologies are used by thousands of organizations and millions of customers around the world and include the Blackberry mobile phones wireless option, the EDGE Wireless Portable product line, the BlackBerry Playbook tablet, software development tools and other software and equipment. The Company's principal revenue stream is generated by the Blackberry mobile phones wireless remedy, consists of iphones and tablets, service and software. Blackberry mobile phones service can be provided by using a combination of their global Cell phone Infrastructure and the wireless sites of their carrier associates. BlackBerry Smartphone's uses wireless, push-based technology that offers data to mobile users' business and consumer applications. BlackBerry Smartphone's integrate messages including instantaneous messaging, email and SMS; words calling; Internet kit browser; multimedia functions; calendar, and also other applications. During fiscal 2012, it introduced 10 fresh Smartphone's and launched software updates to both it is Smartphone and tablet websites. BlackBerry Smartphone's are available coming from hundreds of providers and indirect channels, through a range of distribution partners, and are designed to operate on a variety of company networks, including HSPA/HSPA+/UMTS, GSM/GPRS/EDGE, CDMA/Ev-DO, and iDEN. During fiscal 2012, its Cell phone Smartphone and tablet collection included Cell phone Bold series, BlackBerry Flashlight series, Cell phone Curve series and The BlackBerry PlayBook tablet. Its BlackBerry Bold series includes...

Bibliography: Books

Alastair, Sweeny (2009), " Blackberry mobile phones Planet – The story of research in motion as well as the little system that required the world simply by storm”, David Wiley & Sons, pg. 127.

Gilbert, X and Strebel, L. В (1988) " Developing Competitive Advantage. " Prentice Corridor, USA Pg. 82-93

Johnson, G, Scholes, K and Whittington, Ur (2005)

Porter, M. Elizabeth (1985). " Competitive Advantage”, 1stedition, Free of charge Press, USA.

Porter, Meters. E (1990). " Competitive Advantage of Nations”, Free Press, USA.

FHR report (2011) " Corporate Risk Analysis” Financial Health Rating

Available at: В http://www.rapidratings.com/images/custom/research_in_motion,_12_22_2011.fhr.pdfВ

Gartner (2009) " Press release on throughout the world smartphone share” Gartner [Online] Available at: http://www.gartner.com/it/page.jsp?id=910112

Hicks, M (2012), " Research No motion: The way the Blackberry CEO's lost a great empire” The

Nokia Company., 2010 Gross annual report 2010. [Online] Sold at: http://i.nokia.com/blob/view/-/263824/data/1/-/Request-Nokia-in-2010-pdf.pdfВ В

Nokia Corporation., FormВ 20-F 2011 Gross annual report 2011

RIM limited., 2006. Gross annual report 2006. [Online] Offered by: http://www.rim.com/investors/documents/pdf/annual/2006rim_ar.pdfВ В

CASING ltd., 08

November 2012]RIM ltd., 2009. Gross annual report 2009. [Online] AvailableВ at: http://www.rim.com/investors/documents/pdf/annual/2009rim_ar.pdfВ В RIM limited., 2010.

" RIM launches Multimedia Blackberry” Financial Occasions